Projeto experimental de Publicidade e Propaganda : Liga dos Heróis

Abstract

We all face great battles in life, when this ordeal is facing a disease and if you are a child it seems to sound like an even greater challenge. At this moment comes the work of the League of Heroes, which is to bring joy, hope and especially courage to those who face this great battle. The League of Heroes is formed by a group of lovers of superheroes, comics and cosplay and has two forms of performance; Charitable events, visits to hospitals and clinics as well as private events, animating children's, social and business parties. The present project started with an explanatory meeting where the directors of the League brought the group up to date with the activities developed, difficulties faced and future projections. We started our activities through private interviews with pre-selected members of the League, where more information about the group's progress was brought. Initially we realized the need to work on the group's internal marketing, as we saw that the internal strengthening work would result in improvements in the delivery and commitment of the group. We follow League events and after a thorough market study, the strategies outlined began to be applied. The day of action was marked by a tribute to one of the members of the League who suffered from cancer, dynamic group activities and fraternization that served to strengthen ties between all. After the day, the development of external support materials and implementation of strategies to solve the second campaign was initiated, in which our objective was to raise funds through the creation of a “shop” with official products from the League, always working on the theme of heroes and children's characters. One of the goals was also to reinforce the brand memory in people's minds about the League's particular work.