Projeto experimental Associação de Pais e Amigos dos Excepcionais de Não-me-Toque

Abstract

Having Apae as the institution chosen to carry out the experimental project, some problems were identified, some of which were communication, the search for collections to build a new headquarters for the school and the vision of society before the same. The search method used was done through a form on Google, applied to the target audience with potential donations, as well as the creation of an action, respecting the social isolation imposed by the Covid-19 pandemic. The action developed was a party junina at home, idea that arose due to internet memes. Search results were positive about the vision that society has of Apae. New networks have been discovered with the potential to reach the target audience and that were not being used, such as the Instagram and Whatsapp. The June party action at home, which consisted of selling cards that allowed the withdrawal of a kit with typical foods and drinks from the June party was a success, as the cards ran out, there were several compliments and Apae communicated the group that the action would be repeated for the next few years.