Projeto experimental de Publicidade e Propaganda: liga de Anta Gorda contra o câncer

Abstract

The League to Combat Cancer of Anta Gorda was created with the aim of helping psychologically and financially people undergoing cancer treatment or who have just been diagnosed. The institution was recently created by its founder Tânia Lazzari Parisotto who together with other volunteers started their activities mid-2020. However, the League has difficulties in carrying out its communication to present itself in a more organized and formal way to the community to which it wants to convey information and publicize its projects and aids. We defined the actions of this project in three phases. In the first stage, this experimental project aims to help the League to improve your communication inside and outside social networks, reaching the entire community, creating a new brand for the League to better present it and organizing a new Instagram focused on your communication. Afterwards, in the second stage, in addition to all the improvements to obtain better communication, we will initiate actions together with the League, with this we will create a day of action to raise funds for the institution, thus, through plans and actions aimed at the NGO's marketing, we will put into practice all the knowledge acquired during the Publicity and Propaganda course. And finally, how third stage, with the intention of increasing the engagement of the Antagodan community with the Liga, we also seek to carry out a campaign through social networks in addition to engage the public, get new volunteers for future NGO projects.