Campanha comunicacional do Lar de Idosos Nossa Senhora Da Luz

Abstract

The main objective of this work is to demystify the pejorative image that people have about the homes of the elderly, demonstrating that in the Home of Our Lady of Light old people are not abandoned and keep alive the conviviality with their families, thus creating bonds with each other. It also seeks to show the infrastructure and necessary preparation that the home has to meet the needs of the elderly in the best possible way. In this context, an online search was done with the Google Docs tool with men and women between 25 and 35 years of age, in order to understand in a broad way the perception they have about the homes of the elderly. According to the responses and interpretations of these, the group got central ideas, fundamental for the planning and the creation of the campaign.