Projeto experimental de Publicidade e Propaganda : associação dos deficientes físicos e visuais de Passo Fundo.

Abstract

The ACD (Christian Association of Physically and Visually Impaired People in Passo Fundo) is a rehabilitation center that aims to help people who have physical and visual disabilities, helping their users with physical, psychological and social support. This Experimental Project developed by academics of the eighth level of the Advertising and Propaganda course aims to increase the visibility and knowledge about the institution in the city of Passo Fundo - RS, making more people members and having an understanding of all services that ACD offers. The methods used to carry out this work were surveys to collect quantitative and qualitative data through the online questionnaire to understand the number of people who know the institution and the work it does, campaign planning defining what was necessary for our goal was achieved and finally the creation and production of all matter that was defined as necessary.