Erva mate agroflorestal : essa erva vai dar boa!? um estudo sobre os desafios de sua implantação no polo ervateiro do Alto Taquari

Abstract

The present study aims to address the socio/economic/environmental advantages of implementing or transitioning from a conventional model of yerba mate production to an agroforestry model. During the reasoning, the theories of strategic administration, production, competitive advantage will be discussed, linking them to the primary production of yerba mate. In the methodological development, an exploratory, descriptive, qualitative approach will be taken, with an unstructured interview for the most reliable data collection possible, given the complexity of the subject. Then, the data from the analysis and their respective results were presented, making it clear the main difficulties of the sector, which fundamentally point to a deficit in the productive capacity of raw materials, which affects the other links in the chain, both in terms of cost and quality for the final consumer.