Projeto experimental : Lar Emiliano Lopes

Abstract

The main objective of this project is the creation of a communication plan for Lar Emiliano Lopes, which today provides care to children in situations of social vulnerability. The methodology for organizing a work session has been improved. Theoretical framework where contextualized issues related to the theme such as social assistance, NGOs, social vulnerability and voluntary work. Campaign planning was created strategies and communication strategies and the stages of creation and production of the campaign were put into practices as communication actions to achieve the purpose of the work. Thus, through two campaigns, an institution of an institutional nature, to reinforce the image and the home of a collection of educational materials and toys for the end of the year of the children.