Projeto experimental de publicidade e propaganda : Projeto Tato

Abstract

Projeto Tato was born of a group of volunteer friends. Its main objective is to help elderly people, carers of abandoned animals and families in social vulnerability in an affective and caring way. This Experimental Project developed by the eighth-level academics of the Advertising and Propaganda course aims to broaden the knowledge of the solidarity institution in the city of Passo Fundo / RS, and thus make new volunteers interested in the Project and can help in the various causes that it acts. The methodology used to perform this work had the division of four steps: research to collect quantitative and qualitative data through an online questionnaire to better understand the number of people who knew the Tato and how they saw it; theoretical framework where the issues relevant to Tact were contextualized; planning the campaign with the definition of strategies and tactics to carry out communication actions; and, finally, the creation and production of campaign communication actions.