Projeto experimental GSV Anjos da Vida

Abstract

The GSV Group - Anjos da Vida, are a group of volunteer rescuers from the city of Carazinho that support rescues and traffic accidents in the north of the state. In this way, the present study has as main objective to carry out a communication project with the aim of seeking recognition from the Carazin community in relation to the important work done by Angels of Life. For this, a deepening was carried out on the institution and its public, through the briefing and a survey that generated qualitative data and quantitative. Based on that, communication strategies and tactics were developed, thinking the needs of the group. Thus, two different campaigns were carried out that have the objective of reaching the institution's two main audiences: entrepreneurs and influencers opinion of Carazinhenses. During the study, it was possible to achieve the proposed objectives and it was realized that advertising can be qualified to assist both private institutions and public organizations and solidarity organizations.