Planejamento estratégico de uma startup de tecnologia da informação

Abstract

Strategic planning is a fundamental instrument to enhance the management model, as it allows for a short, medium and long-term vision and, in this way, makes it possible to solidify a competitive advantage. The purpose of this study was to develop a strategic plan for Setor Azul, an information technology advisory and consulting startup located in the municipality of Passo Fundo-RS, taking advantage of the lack of a tool for the management of the organization. The research had a mixed nature, that is, quantitative and qualitative, descriptive level and as a strategy used, a case study. As a data collection instrument, a semi-structured interview and the application of forms were used with the manager and with the contracting clients, respectively. The company's mission, vision and values were developed, and a strategic diagnosis was prepared, based on the observation of the strengths and weaknesses, as well as the threats and opportunities found in the research. In addition, the strategic development posture for the company in question was obtained, and in view of this, the objectives, goals and strategies were established, together with the increase of an appropriate action plan, in order to guide the company in the search for better results and contribute to more agile and assertive decision making.