Projeto experimental de publicidade e propaganda – ONG SOS do Bem

Abstract

The general objective of this experimental project is to provide assistance to the ONG SOS do Bem through cohesive communication strategies, attracting new volunteers and encouraging a increased flow of food donations. To achieve this objective, the work was divided into six stages, arranged as follows: familiarization of the group with the organization; delimitation of the target audience; development of a Day of Action; planning of advertising campaigns; creation and production of materials and, finally, the project report experimental. Two campaigns were developed, one of them institutional and the other focused on food collection, as well as the creation of a new visual identity for the ONG. Both strategies employed were created from methods of creation consolidated and validated with the help of research with the target audience. In this way, the outlined objectives were aligned and produced with the intention of being effective at the moment of your application. Finally, the positive impact and enriching character of the activities developed by the group with the ONG, demonstrating the power of the activity voluntary in the lives of all those involved in this process.