O poder da influência dos vieses mentais e sociais na tomada de decisão frente a temática de finanças

Abstract

The study essentially aimed to understand what influences human behavior when it makes decisions related to its own finances. To this end, the theoretical basis of the research was based on studies already carried out regarding the behavior of individuals and their ways of acting at the moment of decision-making, considering the biases and contexts present at that moment. As for the method used, a descriptive analysis was applied to the data from the quantitative approach. The main results obtained indicate that the family group and the income of the research participants directly affect the schooling factor, since relatively smaller families have more resources, therefore, they have financial capital to invest in specific knowledge about money, which it entails a much more realistic management of one's own resources and in line with one's life goals.