E-commerce de pedras naturais: estudo de caso na Bull Pedras

Abstract

Nowadays, e-commerce is growing more and more. The general objective is to define the necessary structure for implementing an e-commerce in a natural stone store located in the municipality of Soledade. In relation to methodological procedures, it is classified as a qualitative, descriptive and exploratory case study approach. A questionnaire was carried out with the company manager to better understand this topic. The main results highlight that distribution channels are extremely important, as they are the company's marketing, strengthening the brand and positioning itself in the market. Operating systems are part of the entire process, from product launch to sales invoice. Finally, as final considerations, the initial investment was low, many platforms offer a free month and products were only purchased after they were sold, there was no stock. And the point to be improved is in the distribution of content, to increase engagement with the consumer and achieve more sales.