A utilização de ferramentas de Business Intelligence para apoio na tomada de decisão em micro e pequenas empresas

Abstract

This paper presents an analysis of the feasibility of using Business Intelligence (BI) tools to support decision-making in micro and small enterprises (MSEs). The aim of the paper is to analyze the competitive and organizational advantages and the potential benefits obtained from the use of assertive Business Intelligence tools in an MSE. The methodological procedure used for the research is exploratory in nature, with the universe delimited as a case study. In this way, an evaluation of the market-leading tools in the BI segment was carried out and a proposal was drawn up for the use of the selected tool for managerial analysis of information relevant to the company under study. Among the results observed was the improvement of financial performance control, generating more assertive decision-making for the company.