Projeto experimental de publicidade e propaganda Biblioteca do Chicão

Abstract

This work is an Experimental Project, where a communication plan for a one-year period was carried out for the "Chicão Library" Project, located in the city of Passo Fundo, Rio Grande do Sul. The objective of this work is to explore the history of Library of Chicão, analyze its deficiencies and reposition it with a new concept of communication. The methodology used was divided into three parts: bibliographic research, based on secondary data, such as books, theories, documents and existing articles; exploratory research, through a qualitative approach and content analysis; and finally, the planning and creation of the campaign. Then, from the diagnosis, a communication plan was produced, in which it was proposed the creation of a visual identity to the Library of Chicão, and also, an institutional campaign with the intention of relating the image of Chicão with the lessons and values ​​left for him, not letting his legacy disappear. In this way, the planning was elaborated with the purpose of inspiring people to help and voluntarily support the Library of the Chicão, and thus, to continue the projects and actions carried out by him, as well as other social projects existing in the community of Passo Fundo and region.