Estratégia de atração e retenção de clientes: um estudo de caso dentro da empresa DMS Engenharia

Abstract

This study focuse on identifying the best strategies for attracting and retaining costumers, suitable for a company providing engineering services. To this end, an exploratory study with a qualitative approach was carried out with customers and non customers of the organizat’ion The main results indicate that the company, in the eyes of its customers, is well-regarded, having more strengths than weaknesses. It emerged from the research that a necessary improvement would be the marketing policy, that is, intensifying the propagation of your brand, thus reaching a greater number of new customers. Furthermore, consideration should be given to expanding a new area within the company, to provide a better customer experience.