A vulnerabilidade das consumidoras no e-commerce em relação ao gênero

Abstract

This study aims to analyze the vulnerability of consumers in e-commerce under the perspective of gender, in light of the national order. The theme is justified, as in ecommerce the vulnerability of consumers is aggravated by the digital environment, as well as by historical liability of discrimination, prejudices and sexist approaches, in the face of gender, arising from patriarchy. Therefore, it is investigated whether the consumer protection system positive in the legal system represents an efficient mechanism to protect women consumer in virtual consumer relations. To this end, the objective is to study trade electronic media and its regulation, analyze consumer vulnerability in this environment, discuss the legal-social context of women in Brazil and understanding women's rights consumer, from traditional aspects and the perspectives of new technological markets. Based on the hermeneutic method, the importance of consumerist coding and other devices that regulate consumer relations, especially e-commerce, in protection of consumer rights. However, as for the female consumer, there is a need for State action to implement gender equality through policies public, as well as the creation/modification of the legal apparatus, so that the hypervulnerability of women in consumer relations, especially in virtual ones, and promote protection effectively.