Planejamento estratégico: o caso do Minimercado Bom Dia Ltda

Abstract

Competitiveness in the supermarket sector refers to the need of using strategic planning for obtaining bigger competitive advantage. Considering this, this study realization has as its mains objective to develop strategic planning for the Minimercado Bom Dia Ltda, considering its business environment. For that, the methodology used was qualitative, quantitative, exploratory and descriptive research, characterizing a case study, from collecting data and information along with the manager and the customers of the Minimercado. From the results, it was developed a mission and the business view, as well as the analysis of the internal and external environment, resulting in the identification of the strategic maintenance posture. Besides that, the establishment of objectives, goals and strategies, along with the action plan, which enabled an orientation for the Minimercado to adopt a strategic planning tool and, then, obtain better results.