Análise da regulamentação e responsabilização das Big Techs

Abstract

This monograph analyzes the functioning of Big Techs, highlighting how data personal resources have become the main raw material and source of monetization for these companies. The study addresses the evolution of regulation of the processing of personal data in Brazil and in abroad, with emphasis on the General Data Protection Law (LGPD) and the General Regulation of Data Protection (GDPR). The research starts from the problem of power asymmetry between large technology companies and users, which results in frequent privacy violations and fundamental rights. Furthermore, considering the prematurity of the standards, we seek examine how these companies are being held responsible in cases of violation of data protection in the digital environment and reflect on the legislative mechanisms that make it possible to mitigate the imbalance between companies and users.