Projeto experimental de Publicidade e Propaganda – SOS animais Erechim

Abstract

The purpose of this project is to present a communication campaign and new visual identity for SOS Animals Erechim. In view of this, a briefing was held to get to know the NGO and interviews to understand how she is seen by the community and volunteers. Furthermore, to live the organization, a day of action was prepared in which games and sales were of pizzas to raise money. After this stage, interviews were conducted with the target audience. to understand how communication could be carried out and how the campaign could align to the needs of the NGO. Furthermore, the campaign was planned with the aim of improving its image and brand identity, which were affected by mismanagement and communication without assertiveness that ended up alienating supporters. So, from that, a new visual identity and a new logo were developed, suited to the campaign that seeks to make the community to know, believe in and help SOS Animals. The communication campaign seeks also, increase the amount of donations that were falling in recent years. Per Finally, this work provided a broad view of the image of the NGO and ways to a better organization of the institution with the materials that were developed by the group and that will help with communication.